The Ultimate Guide to a Career in Marketing

As an MBA student, you can specialize in a number of areas – the business world encompasses everything from accounting to human resources. Creative minds might want to consider a career in marketing. Marketing is a field where you’ll work to promote products and build brands, helping your company’s products or services best meet the needs of the consumer. Let’s take a look at what it means to work in marketing and whether or not this is a good career option for you.

Marketing Career Paths

With an MBA in marketing, you can work in a number of niche fields, all aimed at ultimately helping a company make more sales. If you enjoy statistics and gathering data, market research might be a good field for you. You could also join an advertising or branding team, where you’ll work to build buzz for your company. With a degree in marketing, you could focus on global marketing, which allows you to help strategically plan marking efforts for an international company, and you could also specialize in marketing ethics or law, to ensure that your company’s promotional efforts are both legally and morally sound. A relatively new field in marketing is online marketing, where you could work in search engine marketing, social media marketing, or a related field. Earning an MBA often allows students to take leadership roles in the marketing world, so you could head a team of marketers who are all working in different areas to create an overall marketing plan for a single company.

Is Marketing Right for You?

To get started in marketing, you need just a bachelor’s degree, but many of the top positions are only open to candidates with at least an MBA in the field. Should you pursue this type of degree to start working in the marketing field? It depends on the characteristics you want in a job – marketing is often seen as the best of both worlds to students who want to work in business, but who also want some creativity in a job. Marketing also requires strong communication skills, an ability to work with other people as part of a team, and an understanding of financial strategy.

The Best Online MBA in Marketing Degrees

An MBA in marketing prepares students for careers as business leaders in the field of marketing and advertising. While a bachelor's degree is sufficient to get a job at a marketing firm, obtaining a master's degree, in particular an MBA, helps an individual stand out and prepares him/her for leadership positions. Below are the most popular colleges offering MBA and masters in marketing degrees.

MBA: Marketing MBA: Global Marketing	*University of Liverpool* - The MBA in Marketing from the University of Liverpool will prepare you to become a leader and meet the marketing demands in complex, cross functional, and globally diverse environments. The MBA in Global Marketing is designed for students who need to understand the needs of consumers from backgrounds other than the United States. As businesses grow overseas, marketing professional will need to know how to grow their international client base and how to reach out to their interests and needs.
MBA: Marketing MS: Media Psychology	*Walden University* - An MBA in Marketing from Walden University will teach you marketing fundamentals alongside new advertising and sales strategies driven by technology. The MS in Psychology with a concentration in media psychology examines the role that psychologists play in media and explores the impact of media technology on human behavior. Marketing and communications impact modern media in local and global society. You will be prepared for careers in media consulting, advertising, and media research with this degree.
MBA: Marketing	*University of Phoenix* - The MBA in marketing from the University of Phoenix is for students who are looking to advance leadership roles within their organization. This program is designed for students with career interests in not-for-profit, public sector, or private sector companies. Marketing is growing in demand and changing every day, and this program will help graduates meet the expectations of future and current employers.
MBA: Marketing	*Kaplan University* - The MBA in Marketing from Kaplan University will increase your earning potential and prepare you for advancement within your marketing career. You will be prepared for marketing leadership positions in numerous competitive business environments. Businesses greatly need leaders to produce results in order to stay ahead of their competition. You will be able to provide them with a competitive edge in marketing that will help them achieve the results businesses are looking for.
MBA: Marketing	*South University* - The MBA in Marketing from South University teaches students about making effective decisions that are necessary for delivering goods and services to people and companies being serve. You will learn about consumer behavior, market research, advertising, promotion, global marketing, and e-commerce. This program will make you a well rounded marketer ready to help any company meet their business goals and increase their brand recognition driving greater sales.
MBA: Marketing	*Capella University* - An MBA in Marketing from Capella prepares students to meet the rigorous marketing and sales needs of companies. Companies have a strong need to drive in qualified leads in order to stay competitive. With this degree, you will learn how to attract and consumers and dissect and understand their evolving needs. In addition, students will learn how to manage sales and oversee international marketing and distribution operations.
MBA: Marketing	*Ashford University* - An MBA in Marketing from Ashford University will help you to discover many of the strategies and ideas used by some of the most successful marketing professionals. You will be able to expand your experience with branding, research, and consumer behavior. Businesses today are in high need of a well educated marketing professional to attract and sustain clients, and this program gives you the skills they are looking for.
MS: Marketing Mgmt Master of Intl. Marketing	*University of Maryland University College* - The MS in Management with a concentration in marketing from the University of Maryland University College is designed to prepare managers how to use modern marketing techniques. You will be prepared with leadership skills to grow the marketing department and processes at a wide array of companies. A Master of International Management in International Marketing Management prepares students to meet the challenges of marketing in a global environment.
MBA: Marketing	*American InterContinental University* - The MBA in Marketing from American InterContinental offers students the opportunity to concentrate in Marketing. Students will understand the initiatives that help deliver goods or services to their targeted consumers. Marketing is a powerful tool that engages customers changes their buying habits if done correctly. This program will help you gain the tools and skills in order to grow client bases and reach out to new customers.
MBA: Marketing	*Keiser University* - An MBA in Marketing from Keiser University offers an intensive graduate program that educates students in the theories and practices of modern marketing. You will be prepared to become a marketing leader in any organization. You will also gain the skills and techniques needed to effectively market to the modern consumer. Marketing is constantly evolving to accommodate the needs of consumers and this program will help you stay abreast of the current best practices used in the industry.
MS: Intl. Marketing	*Boston University* - The MS in International Marketing Management at Boston University is designed to give students an exciting, value-added educational experience. Student gain a solid marketing education core with state-of-the-art classes in e-commerce, web design, and database analysis. You will also have the opportunity to take online classes with Boston University's international partner universities in Europe, Latin America, and Asia helping you gain experience from other students all around the world.
MSN: Marketing	*Strayer University* - The MBA in Marketing from Strayer University is for working professionals who want to learn the latest marketing skills and concepts. The current marketplace is changing rapidly and marketing professional must stay ahead of the curve in order to compete effectively in this industry. You will learn modern marketing techniques in this program that will assist you in achieving career advancement.
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